People who are familiar with Youtube’s earning programs, they know how important it is to direct traffic or number of views to your channel. The more traffic flowing and tons of viewers are watching your videos, the higher the possible income from Youtube.
But it is hard since there are lots of videos uploaded to the site every day and most likely there will be similar contents to the one you are uploading. Instead of waiting for people to find your videos, it is more strategic to reach out to them instead. There are various ways of making people aware of your channel.
It is the most important aspect whether people will watch your videos or not. Your contents should be original and creative. It should be something that you enjoy so people can relate to you and they know that you have created something authentic. Also be careful of using any copyrighted contents to prevent any problem with Youtube.
Content should be engaging and should not be generalized. You should focus on certain target audience since they will the most likely become your potential subscriber and become loyal viewers for the contents you will produce.
Spreading Your Content
The basic strategy is to optimize the tags, the title of your video, description, and category in a way that it is more searchable through the search engine of the Youtube. You can also utilize the subscription button and the like button by reminding the viewers through your videos that it will help develop the channel. Through the subscription, you will gain loyal followers that love your content and will continue to watch your new contents. Meanwhile, like button is very crucial for search engine optimization, videos that have positive ratings and an adequate number of likes are most likely to be on the first page of the search result.
Use the social media to broadcast your channel. You can use media to tap into social groups that can help you improve the traffic in your channel. Since there are sharing features, a person who watched and liked your videos has a high chance of sharing your contents to their social media which can be considered as a free advertisement to attract new viewers. You should be also active in the comment section of Youtube and other social media so you can increase your visibility to others through reaction.
There are also new business models being implemented by social media marketing companies. Websites like buyscplays that help promote your videos through their platform and redirecting traffic to your channel. A provided paid service that help and boost the visibility of small channels.
Attending to your loyal viewers
To make sure that you do not lose them, keep up the quality of the content which most likely made them subscribed to you. Be social active with them like answering Q&A, replying to their comments and giving them chance to know you better more. To assure the success of your channel, it is more reliable to retain loyal subscribers instead of directing volume now and then. Loyal subscribers will assure you that new contents will be viewed as soon as they are released which is a preferable traffic.